@import url(/stylesheet/style.css); New Scandinavian Cooking From Denmark A series of 13 new food and travel programs that bring Danish travel destinations, Danish produce and modern Danish cuisine to an international audience. Danish gastronomic entrepreneur Claus Meyer is to host New Scandinavian Cooking, which is a Nordic food and travel TV series targeting an international audience. The 13-program series is to be set in Denmarks most scenic locations and feature unique local produce, illustrious quality producers and unique personalities. The series highlights fascinating aspects of Danish cuisine, gastronomy and culture through amazing cooking, rich imagery and captivating narrative. "Ive joined this project because it offers a unique opportunity to bring international attention to the qualities of the Nordic kitchen. Its my expectation that the programs, apart from eulogising the good things we have to offer, will challenge people to adopt an innovative approach to foodstuffs and the experience economy as such and to develop smart solutions and products. For many years our targets have been set too low. Most produce has lost its sense of territory i.e. its sense of Nordic origin and the taste, air and qualities inherent in the Nordic ambiance, says Claus Meyer. Reaching viewers in 58 countries, New Scandinavian Cooking is one of the most popular TV formats within food and travel. Countries broadcasting the series include Germany, China, Italy, Australia, France and the Nordic countries. The first Danish program in the series is to be aired in the USA in January 2007 where New Scandinavian Cooking has already achieved a rating of 5 million viewers per program. | |
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